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18 June 2019
17 June 2019

Guide to the magician brand archetype

As the name suggests, the magician brand archetype is mysterious and somewhat elusive. They’re also incredibly persuasive and driven to make positive change.

Posted By: Stephanie Bruce
14 June 2019

Guide to the caregiver brand archetype

Is your company's mission driven by the desire to help and support others? If this your dominant characteristic, consider embracing the caregiver brand archetype. 

Posted By: Andra Zaharia
13 June 2019